Online marketing aligns the way customers make buying decisions. Studies indicate that now before making a final purchase decision, customers research on mobile Internet to get reviews on the product and its pricing. Online marketing assists you in building a strong customer relationship through the regular, cost-effective communication process. SEO and Blogging plays a vital role in Online Marketing. And, in this article, I’m covering the most popular SEO and Blog Content Tools to help you out with your brand promotion:
What is Search engine optimization (SEO):-
SEO stands for Search Engine Optimization, which is the manner of improving the number and excellence of traffic to your website by organic search engine results. It is necessary to create your website simple for both visitors and search engine robots to follow. SEO supports search engines to analyze what every page is regarding, and how it may be helpful for the seeker. Having your website content and exploration renewed and fit is necessary to stay on the head of search outcomes. A great – optimized site includes:
- appropriate and unique content,
- Company-linked keywords,
- easy exploration (for users as well as search engines),
- Short meta tags,
- Convenient design and plan,
- Updated HTML and XML sitemaps,
- base side load time,
- mobile-friendly layout,
- Analytical data, and
- least (or no) busted links.
A company’s website is code to its market, and a diplomatic search engine optimization plan is code to the website’s expert.
What is blog content?
Let’s start with what is a blog? A blog is a set of content this is organized repetitively. Content can use the form of the basic copy(words)as well as modern media like(video, audio, and embeddable objects). and a blog can be made by hand, manually through writing the post, uploading on the site and the publishing. Talking about blogging, it is an important component of any digital strategy and for business sites that want to attract the user to convert them into consumer and lead. Blogs provide you the opportunity to showcase your brand as publishing consistent content helps to boost authority and get more traffic on your website. The only difficulty with blogging is that it is generally very difficult to find new content and ideas for posts . Especially when you already write enough content, at that time, you feel like you have already covered all the part of your business and have responded to all your reader”s query.
SEO & Blog Content Tools:-
1. Google Keyword Planner:-
Google keyword planner is the most popular and awesome keyword tool of Google and it is totally free of cost. In order to use this amazingly powerful keyword research tool, first of all, you need to create a Google Ads account. Then, you can begin the journey to find the best keywords for your business. Google Keyword Planner might not provide you the accurate keyword suggestions, but it definitely gives you a pretty much number of changes to your keywords, by starting with normal monthly searches, the average cost per click, level of competition (high, medium, or low), and supporting you to create questions that they might have and that can be replied with blog posts. For example, let’s imagine that we have a blog regarding paleo diets. Then use a keyword tool and you get some related keywords. We understand people are looking for menu, recipes, reviews, weight loss, breakfast, etc., providing lots of ideas for unique content that is SEO optimized.
2. Yoast SEO:-
SEO is one of the most important factors in website management and blogging.
And, Yoast SEO is one of the best SEO tools. It makes sure that you’ve applied all the aspects of SEO and all your pages are properly optimized for search engines and user experience. Yoast SEO plugin helps to increase traffic to your blog post, especially if you don’t have an established user. That’s why it is important to have a top rank on search engines and you can get more traffic on your blog post.
There are two best factors that impact SEO
- On-page factors:- like meta titles, URLs, actual contact on each page, page structure and web development.
- Off-page factors:- like mentioning your company/website online, social factors, and backlink.
Buzzsumo is one of the most important tools for SEO and blog content. A great idea is when you have come up with some blog topics and headings focused around your target keywords. Although, there are many ways to come up with catchy blog topics. But the most important process is to find existing blog posts that contain your target keywords. It’s sufficient to pick blogs that have seen progress with social shares. That’s where BuzzSumo grows in. BuzzSumo allows you to find blog posts that have been extremely shared on social media. You simply do a search for your prime keyword and you’ll get a table of the latest and several shared blog posts linked to your search. You can also search the content of your competitors that have been shared the most to understand what’s working for them. Then, you can create better versions and most successful content to reach more views. The trick is to create a piece of content that’s caused by what you are finding through BuzzSumo, not exactly the same blog post reworded.
Canva is one of the best tools for the website for creating amazing graphics that you can use on social media or as a part of your blog posts. and like in-content image featured images, etc. Primarily, anything to create your blog higher visually appealing. the best part of canva is the quality of templates that they offer. Eye-catchy images are the most important factor for social media and success with blogs. And, its most useful photo editing tool in the era with its drop and drag feature, professional designs, and wonderful design graphics. Canva has each and everything that you require for creating your own striking images. No matter if you are a just a beginner or experienced designer. Canva gives image creation super fun and easy. With hundreds of fonts, millions of images, astounding photo filters, and numbers of free shapes and icons; there is no doubt that Canva is the most desired image editing tool online. If you require an image to be simple for your users to Pin, prefer the Pinterest template and if you want something that user can tweet whatever you did choose the twitter template.
- Acquisition:- How can visitors find your blogs?
- Behavior:- What are visitors doing on your blog posts?
- Audience:- Who is coming on your blog posts?
If there is no GA installed on your blog posts then make its priority.
5. Readability test tool:-
The readability test tool is one of the most interesting and free blogging tools. This tool instantly analyzes your text for readability. This wonderful tool gets your text and explains it by giving it a record for the most suited readability indicators so that your text is simpler to understand. It provides you flexible choices to bring out a test, test by URL, test by entering a referral link, test by directly entering your text. The basic concept behind the readability tool is when your text is easy to read it is usually more digestible. If you get a green point that means your text is simply readable.
By using these tips you can improve the readability of the blog:-
- You have to use short sentences.
- You have to use words with some syllables.
- You have to create your text direct and up to the point.
- You have to avoid overly-difficult and technical words.
Ubersuggest is one of the most widespread free SEO tools in the market. It is a keyword research tool that gives you real-time keyword suggestions by using google’s suggest feature. When you are searching for anything with help of keyword in google also provide you some other keyword. This is important because if anyone is searching in Google your target keyword, Google is showing us what visitors may also be looking for. By finding keywords related to what visitors are searching for, you can optimize a site for more keywords with ranking possibilities. Ubersuggest tool support search marketer to get more related search keywords without having to do any manual google search. This is also beneficial for YouTube SEO optimization as you can get a few good keywords to create videos.
Search Engine Optimization tools are essential to optimize websites for search engines. Several tools differ in the range of their role. One of the most critical areas to be analyzed are backlinks, keywords, domain, social media, and content. Going with an SEO strategy for your business is important to get an online appearance. Can you assume if people couldn’t find you online? Some businesses are using the search engine to promote their business, maybe some others are more beneficial from doing traditional marketing methods. If you are doing business and you have an active website, you have to perform on an SEO strategy and it helps you to improve your rankings, overall business presence, and increase your traffic.